

Facebook) that allow you to interact with social media platforms. These cookies are third party cookies (e.g. They remember that you have visited a platform and this information is shared with other organisations such as advertisers. They are usually placed by advertising networks with our permission. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion. These cookies, including those from third parties, are aimed at creating profiles related to you and are used to deliver adverts more relevant to you and your interests in line with your preferences expressed while surfing the web. We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform. It includes the number of visitors to our Platform, the platforms that referred them to our Platform and the pages that they visited on our Platform. The information gathered does not identify any individual visitor and is aggregated. These cookies, including those from third parties, are used to collect information about how visitors use our Platform. For example, some of these cookies enable visitors to specify language, product or other platform preferences. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of this Platform. These cookies serve a variety of purposes related to the presentation, performance and functionality of this Platform. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible. These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. For watch collectors and admirers of beautiful mechanisms, El Primero will always be The First.Our Platform uses various types of cookies, each of which has a specific function. The original El Primero may no longer be the most precise – that honour goes to last year’s big reveal, the Defy El Primero 21, – but its legendary status is set in stone. As well as adding functions to its star calibre, Zenith systematically incorporates the very latest technology, such as its Zenithium alloy in 2006 and silicon in 2010. Or the El Primero 4031 with its GMT, alarm, striking mechanism and large date display. Maybe the Open, introduced in 2003 and which reveals the mesmerising spectacle of a mechanical heart beating at 36,000 vibrations per hour. It’s hard to know which of the many (more than twenty) versions to single out. The solidity and precision of the 1969 original have been enriched with numerous complications, including a tourbillon, large date, split-seconds mechanism, minute repeater, alarm, retrograde date and jumping seconds.

The El Primero is the foundation on which Zenith has built its reputation.
